The theme for the 2018 btTB-GBTA Annual Conference is ‘Keeping your Customer Satisfied’. Improving customer experience is high on the agenda for many organisations. But what does it mean? Who are our customers and what are their needs? What can we do to improve their experience? What does this look like in the context of the travel category?
I would argue that all stakeholders that procurement comes into contact with should be regarded as customers – even our suppliers. While this may sound odd, at the end of the day we are providing services to both the buy and supply sides of the equation. Should we not therefore treat our suppliers just as well as we do our internal customers?
Among things we might do to improve the customer experience are such things as examining how we can become more responsive or agile to the changing needs of our customers, business priorities or changes in the market. We need to look at how we can embrace technology and new innovations that will provide a better experience for our travellers or bookers. We need to be cognisant of new products and services from end suppliers that could improve our customers experience and we need to ensure that our suppliers see us as a customer of choice in providing us these services.
All of these issues will be addressed, either directly or indirectly at the btTB-GBTA Annual conference 2018. The knowledge sessions will provide direct insights into best practice travel management and market changes, while the extensive trade show provides buyers with a great opportunity to view latest offerings from a diverse range of suppliers.
I commend the programme to you and look forward to seeing you for what should be two great days of learning and networking.
In 2017 The Global Business Travel Association (GBTA) – the voice of the global business travel industry – was pleased to announce the launch of its operations in Australia and New Zealand in partnership with btTB. The goal of the partnership is to deliver world-class education and networking opportunities to the business travel community in the region.
Now in its second year, the partnership between GBTA and btTB will continue to provide corporate travel professionals with a variety of unparalleled opportunities to build their careers through education across all levels of travel management as well as through valuable networking events.
“As a global organization, GBTA is committed to delivering world-class education, events and research for travel professionals around the world,” said Michael W. McCormick, GBTA Executive Director and COO.
“Australia and New Zealand are important markets for the business travel industry and this partnership with btTB provides us the opportunity to not only provide education to travel professionals in the region, but also to provide them with a platform through which their voice can be heard.”
If you are involved in buying, managing, arranging or supplying business travel, then this is the must-attend event for you
The BTTB Travel management Awards,, in partnership with GBTA (The Global Business Travel Association) will be presented during the conference. Who will follow last year’s winners, WoAG (The Whole of Australian Government travel programme) and Lido Group of the respective buyer and supplier awards? Previous winners of the prestigious ‘Travel Programme of the Year Award’ include Q Travel, Worley Parsons, Pacific Brands, BAE Systems, United Group and Brambles.
For 2018 there will again be two awards:
• The BTTB-GBTA Travel Programme of the Year Award (Buyer Award)
• The BTTB Travel Partner of the Year Award (Supplier Award)
The Awards will be presented during the plenary sessions on day two of the BTTB 2018 Conference.
A key feature of the btTB Conference is of course the Trade Show. Take the time during the event to check out what they have to offer. You never know, you might just learn something.
Early bird ticket – $695 + gst (Sale ends Feb 11)
Standard two day ticket – $895 + gst
Group discount for booking 3 to 4 delegates – 15% discount
Group discount for booking 5 or more delegates – 25% discount
To discuss which sponsorship opportunities would be best for you contact:
T. (61) 0490 803 313