Are we experiencing the third wave of disruption in the business travel market?
In the early years of the btTB Annual Conference, between 2000 – 2003, the hottest topic areas were the transition from traditional ‘commission driven’ revenue models for TMC’s to ‘fee for service’ models and the arrival of the first online booking tools (OBT’s). Talk was of TMC’s being ‘disintermediated’ as the OBT’s replaced the need for them, something that of course failed to transpire. Let’s call this ‘Disruption 1.0’.
In 2016 the talk was all about new technology enabled business models disrupting the market, not just in travel, but also in the wider economy. The ‘sharing economy’ was all the rage. In the travel space we were primarily talking about the likes of Uber, AirBnb and GoGet, whose new services presented significant challenges to established players in the travel supply chain. Let’s call this ‘Disruption 2.0’.
So what might ‘Disruption 3.0’ be all about?
In a similar vein to the two examples above, Disruption 3.0 is being driven by new business models enabled by advances in technology. NDC (new distribution capability) is the enabler, allowing travel suppliers more direct control of their inventory distribution and most importantly, reduced distribution costs. This is already having significant impacts on the travel supply chain. These impacts will directly affect corporate travel buyers.
At btTB – GBTA 2020 travel buyers and suppliers will explore ‘Disruption 3.0’, how it will impact on the travel supply chain and corporate travel programmes, and what stakeholders can do to ensure they and their organisations are prepared for it.
I look forward to seeing you at the conference,
Delegates are most engaged (and happy) when they are actively involved in the learning experience. The 2020 btTB-GBTA programme will therefore contain more interactive sessions than ever before. We first ran ‘round-table’ sessions at the btTB conference as early as 2004, but in 2020 we will be stepping the interactivity up with a range of different participatory sessions such as:
The primary benefits of these interactive sessions are:
There will also be a variety of main stage presentations and panels, where appropriate, usually focussed on topics where information needs to be imparted or particular opinions expressed.
The BTTB Travel Manager of the Year Award, in partnership with GBTA (The Global Business Travel Association) will be presented to the organisation that demonstrates the best example of sustainability in its travel programme. The award will be announced and presented at the conference. Further details to be published shortly.
2020 will see the return of the prestigious btTB Supplier Awards in the following categories:
Further details will be published shortly on the awards criteria and how to nominate.
A key feature of the btTB Conference is of course the Trade Show. Take the time during the event to check out what they have to offer. You never know, you might just learn something.
To discuss which sponsorship opportunities would be best for you contact:
T. (61) 0490 803 313
Address: Alison Rd, Randwick NSW 2031
Phone: (02) 9663 8400
Meriton Suites Coward Street and Meriton Suites Bondi Junction are offering a special conference delegate rate: 15% off all room types. Please use the code BTTB19 when booking.